How Do I Rank My Website On ChatGPT?

ChatGPT.

Did you know that businesses are now using ChatGPT to find and evaluate companies to hire? So it is really important to ensure your website has the best chance to be shown on this, as well as on other search engines and platforms.

So, if you are wondering, ‘how do I rank my website on ChatGPT?’ Then please read on.

ChatGPT has rapidly become one of the most popular sites in the world. According to SimilarWeb, it’s the 28th most visited site globally, generating a staggering 1.4 billion visitors each month. People use ChatGPT for a variety of tasks, ranging from writing content to creating complex code

Why ChatGPT Recommends Certain Companies.

We asked ChatGPT a series of questions to discover more about how it works. First, we asked ChatGPT, “What ad agency would you recommend for me to hire?” The response was too generic and didn’t produce useful results. However, a more specific query about SEO services generated a list, although not entirely accurate. Two of the top four results, Moz and HubSpot, are software companies, not ad agencies.

To understand ChatGPT’s recommendation criteria on how to rank my website on ChatGPT, we delved deeper. Here’s what we found about how ChatGPT evaluates and recommends companies:

Key Factors for Recommendations.

Brand Mentions: The frequency with which a brand or product is mentioned across the web. The more often a brand is mentioned, the higher the likelihood of ChatGPT recommending it.

Reviews: Both the quantity and quality of reviews matter. Positive reviews across platforms like Trustpilot or Amazon boost your chances of being recommended.

Relevance: The presence of relevant keywords in web content. ChatGPT’s recommendations correlate strongly with the keywords in user queries.

Age: Older, more established products or companies are recommended more frequently.

Recommendations: Endorsements from other websites, especially those that rank products or services, can influence ChatGPT’s suggestions.

Authority: Social following, domain authority, and mentions by authoritative sites play a crucial role in getting recommended.

The Challenge with ChatGPT’s Recommendations.

While optimising your website for these factors can lead to recommendations from ChatGPT, it’s important to note that the platform’s model isn’t updated in real-time. This means changes won’t reflect immediately but will eventually be included in future updates. Additionally, a significant portion of ChatGPT’s responses can be inaccurate.

How do I Rank My Website on ChatGPT?

To improve your chances of being recommended by ChatGPT, focus on the six key factors mentioned above. Here’s how you can do it:

Increase Brand Mentions: Use PR activities, blogging, and social media marketing to boost the number of times your brand is mentioned online.

Encourage Reviews: Get reviews from satisfied customers and ensure they are posted on multiple platforms. Aim for high ratings and a substantial number of reviews. Google reviews are great for improving your SEO. Of course, many factors are involved in determining search rankings, but online customer reviews are a key part of this.

Enhance Relevancy: Use keyword research to identify relevant keywords and incorporate them into your content.

Leverage Longevity: Highlight your company’s history and experience in your content and marketing.

Build Authority: Increase your domain authority through high-quality backlinks and grow your social media presence.

Quality Content: As we are always saying, your content should be relevant, unique and interesting. It should contain great keywords for your search terms and keep customers engaged and on your pages longer. Well written content that provides value to your target audience will definitely help to make your website more attractive to search engines. And keep adding new content – Most important!

Technical SEO: Ensure your website is coded well and runs effectively on both mobile and desktop. Fast loading speed, clean and easy to read as well as crawl through will help help search engines keep coming back for more!

Backlinks: Earning backlinks from high-authority websites that are relevant to your business can really help your website’s ranking – it goes back to point 6 above with your domain authority.

While ChatGPT doesn’t yet have a specific search ranking system, focusing on these SEO best practices will all help to increase your website’s visibility in traditional search engines and influence recommendations from large language models.

Get in touch.

Remember, it will take time for these optimisations to reflect in ChatGPT’s recommendations as their model updates. However, by implementing these strategies now, you position your business for future success on one of the most visited platforms in the world.

At Sokada, we specialise in optimising the SEO for your business, so please get in touch. We can help your business grow in the online world and allow your brand to reach its full potential. Contact Sokada today.

We hope this blog has helped answer the question of How do I rank my website on ChatGPT? SEO doesn’t stop with Google. As AI platforms like ChatGPT continue to grow, optimising for these platforms becomes crucial. Our updated 2026 piece on how to optimise your website for AI search brings this fully up to date and covers the same picture across Gemini, Perplexity and Google AI Overviews