This Needs to Work for you 24 Hours a Day

As your best marketing tool and the front door of your business, your website needs to work for you and not against you. You want it to be doing business for you 24 hours a day and reach as many potential clients as possible. With the 7 seconds or probably much less that you have to hook your reader, make sure that they get a fantastic first impression. We live in a visual world and your website needs to look great!

All websites demand uniqueness but there is certainly a winning formula, which incorporates must-have web design features.

Here, we look at 4 web design tips for a successful website:

• The Visual Design
• Your Navigation
• The Content
• Is it Web Friendly?

Visual Design

Visual web design encompasses all the visual elements of your website including your logo, fonts, white space, layout, images and colours. Ensure that your website has a theme to keep your content on track. The use of white space and your choice of colours cannot be over emphasised.

A lack of imagery will make your site boring and uninteresting and your readers will expect content with a mixture of pictures and icons.

Navigation

Your navigation incorporates the buttons that readers will use to find information and to do things and it needs to be simple and uncomplicated to use and also easy to identify. The bar is usually positioned along the top or on the left side of your website. To streamline navigation, group pages together that are related to the same topic and think carefully about the number of pages you need. There are various styles of design and some are easier for marketing purposes than others; your design and navigation are very important, when determining what you want from your website.

The more user-friendly and easier it is for people to use and navigate throughout your site, the longer they are likely to interact with it.

Content

Your content will play a major role in your search engine optimisation (SEO) and needs to be informative, clear, easy to read and concise. There are ways to write the different pages but ultimately the reader should be able to answer the question, “What’s in it for me?”

Well thought out web content will do more than anything else to make your website design effective and engaging. Plan your writing early in the process as many website launches are delayed because the content isn’t ready.

Web Friendly

Mobile devices are used more and more to view the web so make sure your site is viewable on any mobile internet enabled device. Your beautifully constructed and designed website will be rendered useless unless it’s responsive and web-friendly. Your website will need to work on all the major browsers and be geared towards search engine placement.

Interaction

Ultimately your goal is to immediately engage your reader, keep them interested and of course persuade them to contact you. This is the interaction part and it must be straightforward for the visitor to do what you want them to do, although be careful not to overload your site with unnecessary calls to action.

These are just 4 web design tips for a successful website and it really is the tip of the iceberg. You must always take into account the SEO, local marketing, social media as well as consistent blogging and fresh new content to really help your new website on it’s way.

Choose A Web Designer Who You Can Work With

Finally, if you are not doing everything yourself and are considering using a web design company, make sure it’s one that you can get on with and you feel comfortable with to discuss your requirements; one that responds quickly and effectively to any questions you might have. The relationship with your web designer may last as long as your business, so choose carefully and wisely.

If you are looking for innovative and creative web design that will successfully grow your business, please contact our friendly and knowledgeable team at Sokada based in Heathfield in East Sussex on 01435 817226 for a without obligation chat. Our designs will get you noticed and along with our realistic SEO services, we will work with you to help grow your business.