The Best Marketing Tool to use during the Lockdown
As the UK enters its 7th week of lockdown measures to prevent the spread of the Coronavirus, we’ve seen some businesses quickly adapt to selling or delivering their products through their website or social media pages. At the start of the lockdown, businesses were understandably cutting back on every unnecessary spending in order to stay afloat as much as possible.
But as some people are now feverishly opening businesses again whilst still under lockdown measures, it’s become clear to us that investing once again in online marketing is a good way to make sure your customers know you’re up and running in one form or another.
If you’ve started selling online, you might be experiencing an uptake in the number of usual orders you get through your website. This is because the UK internet usage in the day has apparently doubled, meaning that more people are online and potentially coming across your website.
To maximise the amount of traffic you could be getting to your website, you can do a number of different online marketing strategies that we can help you with. Whilst we usually offer a full range of organic and paid marketing strategies; we think that a couple of them could be really beneficial for getting your business seen during this period.
Google Adwords Campaigns
Using Google Adwords has always been a powerful tool for marketing. Particularly as ‘Pay per Click’ campaigns can be up and running and set up within a few hours. It also doesn’t mean you have to spend extortionate amounts on your marketing campaigns; If you’ve put in the right keywords, it will ensure that the amount you pay per click is as low as possible, and will obtain the most valuable traffic to your website.
With the experience, we have built up over the years, we can help you set up and run an Adwords campaign to get your business out there to the masses of people using the worlds most popular search engine. We’ll keep checking it on a regular basis to make sure you’re getting the best results, and provide feedback on what we can do to make it better.
Facebook Marketing
During this time, Social media has never been more important for spreading messages about your business. If you already have a Facebook page, you may have already used your page to post updates on the opening of your business during the lockdown. But this message will only reach people who follow your page.
Facebook Ads has the potential to reach thousands of people in your local area who are looking for your products or services. We can help create targeted ads to promote your products and services to make sure people know how you’re operating during this time.
With Facebook Ads, you can be incredibly granular with who you want to target. For example, if you want to show your ad to people in a specific town, you can!
How Can We Help?
We’ve already helped plenty of our clients with Google Adword campaigns and Facebook Ads to help spread the word that they are open for business during this time. Getting your Ad out there to the masses of people who are using the internet and social media could be just what your business needs to keep going during this pandemic.
Get in touch with us and find out how we can help you with setting up online marketing campaigns for your business. Call us on 01435 817226, or email us: enquiries@sokada.co.uk.